In this chapter of my Fragrance Story, I review Anya Hindmarch' Lollipop Diffuser. Just like fragrances for the body and hair, home scents have a similar effect on mood and also evokes certain memories.
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Before we delve into my detailed #reviewofanyahindmarchlollipopdiffuser, I thought a brief introduction to Anya Hindmarch might be of interest to you.
About Anya Hindmarch
Anya Hindmarch is a London based fashion designer who launched her brand in 1987. She primarily focuses on bags and accessories. Her style is quirky and witty, and she sometimes conveys a child-likeness through her designs.
The first accessories designer to hold an on-schedule London Fashion Week show, Anya Hindmarch has become renowned for its production and creativity. Highlights include shows with models emerging from within a giant space-age Amphitheatre and an artful suburban house that revealed a giant disco ball. Anya Hindmarch’s Chubby Hearts campaign – a love letter to London that saw the brand suspend 24 giant heart shaped helium balloons above different London landmarks - gained international recognition. Most recently the Designer’s Chubby Cloud installation saw 3000 visitors enveloped (quite literally) in her brand when they visited the world’s largest beanbag at Banqueting Hall to hear music, meditations, talks and bedtime stories and The Weave Project celebrated the woven Neeson tote with a giant art installation that customers were able to climb through.
Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. The launch of Sticker Shop shaped a global cult of leather stickers, allowing customers to create their own personal artwork. Taking an obsession with craftsmanship and personalisation a step further, the Build a Bag and Pimp Your Phone collections allow the customer to design their own bag or phone case from thousands of potential combinations. Launched in 2017, the Anya Smells fragrance collection recreates everyday scents using the finest materials.
There are also three Anya Hindmarch Bespoke stores, where customers can have drawings or messages in their own handwriting embossed by in-store craftsmen. Part of an on-going commitment to reconnect the craftsman and the customer, each bespoke piece is - as Anya says - about ‘having your name on something, rather than mine’.
A passionate advocate of British design and arts, Anya is also a Non-Executive Director of the British Fashion Council and a Emeritus trustee of both the Royal Academy of Arts and the Design Museum. In 2017 Anya Hindmarch was awarded a CBE in recognition for her contribution to the British fashion industry and has received several notable industry awards including a British Fashion Award.
Anya Hindmarch first started offering home scents/fragrances in 2017. As I've observed in other chapters of #teacupofmakeupfragrancestory, it is not uncommon for fashion houses to start branching out into fragrances and home scents. The two industries, fashion and fragrances have this synergistic relationship that conveys the tone, mood, style and taste of the fashion designer. Expressed in the form of fragrances, a whole wider range of customers can embrace and own a piece of luxury fashion. That, in my humble opinion, is what drives the designer fragrance business. Money is Money anyway you get it and home fragrances, being perishables (i.e. candles burn out, diffusers diffuse) are a very clever way for designers to have another stream of income. Not everyone can own £1,095.00 bag nor would they continue to buy that same bag as it doesn't (generally) need replacing every few months. THAT'S good business, especially when they are designed so beautifully.
The collection of #anyahindmarchhomefragrances currently comprise of candles and ceramic diffusers. I would categorise them as a niche luxe fragrance brand, they are collective called "Anya Smells". Often they have a playful and comedic aesthetic about them, and the visual designs sometimes echo her bags/phone cases.
To see the full collection of #AnyaSmells home fragrances go to: https://www.anyahindmarch.com/en-GB/anya-smells/candles-diffusers/
In Australia, you can purchase Anya Smells from Mecca Cosmetica (click here to shop there).
Most home fragrance diffusers use reed to "dispense" the fragrance. It is simple, the reed absorbs the fragrance and it "diffuses" into the air. There are also paper diffusers made more stronger fibers like bamboo. Some of these paper diffusers are made to look like flowerbuds that then bloom into flowers as it soaks up the fragrances - quite a beautiful sight.
The Anya Hindmarch diffusers are made from unglazed ceramics, which being porous, soaks and draws up the fragrance oil. I also have other ceramic diffusers which come in the form of a bird perching on branch. The "bird" soaks up the fragrance oil via its feet that sit in the "branch". I also have other ceramic diffusers that work by pouring the fragrance oil directly onto the diffuser that sits in a dish.
Review of Anya Hindmarch "Anya Smells Lollipop Diffuser"
In the photo above, you see what you get in the box. The design element is simple, humorous and clever. The jar and "pencil holders" are made from glazed ceramics. The "pencils" are made from unglazed ceramics. I particularly enjoy the design of the plate that holds the "pencils" in place. It looks like an artist's paint palette.
Another design element that I like is that the fragrance oil comes in a separate bottle, allowing you to dispense as much/little fragrance oil as you like.
The pencils are designed to look so much like actual pencils that a guest has mistaken them to be. That's really cute. It gives one that element of surprise and delight. All that is missing are the brand names of popular sketching pencils like "Faber-Castell"; "Prismacolor Premier Graphite" and so far and indications of HB; 2B; 3B (the density of the graphite of the pencil = how soft/hard and the pigmentation you should expect) etc.
The pencils have the initials "AH" on them.
Also included in the box are these little cards with instructions and other useful information.
The designer sets out a brief description of the inspiration behind the fragrance oil and the design of the diffuser. It's cute, adorable and very collectible.
The notes are:
crushed blackcurrant leaves;
The crushed blackcurrant leaves impart a crisp green freshness with a subtle blackberry scent. In combination, this smells like a berry flavoured lollipop. It is a sweet scent and not overly complex. When I smell it, I feel happy. When I look at it, I feel happy. HAPPINESS abounds with this diffuser.
It does bring back childhood memories. I think I chose the Lollipop Diffuser more for the red pencils because they remind me of the actual pencils I used to sketch portraits etc in art class. Memories of being in art class in school are some of my happiest memories. We were given full creative freedom as we exercised our artistic creative muscles. I remember we would share sweets and other treats as we drew, painted and sculpted. I would pay anything to go back to that time, and as such was able to justify the price of this ceramic diffuser by Anya Hindmarch. It cost me A$196 - not an overly expensive amount to pay when viewed in totality but this one is definitely at the top end of my diffuser collection.
The ingredients include: 3-Methoxy-3-methyl-1-butanol, Geraniol, Phenethyl acetate, dl-Citronellol.